Joe Fresh Studio Store

On Wednesday night I attended the media opening of the first Montreal freestanding Joe Fresh Style Studio.

I won't give away too many details...you'll have to wait for my article on Sweetspot.

But here are a few photos from the adorable kids' collection.

Check it out for yourself this weekend.

On Sunday August 28th from 12pm-4pm the store is hosting a block party with a bbq, games, animation and a performance from 17 year old Quebec star Pamela.